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Search Engine Optimization or popularly known as SEO is probably most misunderstood and misinterpreted terms in digital marketing. According to studies SEO have better ROI then marketing method like TV and print ads. Today SEO is essential for business website, it provide business visibility, high ROI, branding, credibility and lot more, let’s discuss SEO benefits for business websites.
Also Read: Difference Between Organic and Paid Search Engine Results
Low Cost in Digital Marketing
SEO is the most popular technique to get higher search ranking in rivals and for this you don’t have to pay per click for traffic. Probably you will find that SEO is low cost method in digital marketing. Since its not paid service to search engines, so it keep results steady for longer time.
Increase Traffic
SEO is very effective at engaging traffic from search engine. You have heard of lot tools to get more traffic but SEO is best in all of them. You are not paying for traffic, therefore results are not immediately.
Higher Brand Credibility
Internet users trust search engine like Google, Yahoo, Bing etc. When any website appear in first search results, then it seems more trustworthy then others. Today search engine play important role in brand credibility.
Better ROI (Return on Investment)
Paid visitors are typical to convert into a sale then organic results, while you are directly paying for every click in case of PPC advertisement. Research and analysis shows SEO has better ROI score then normal ads.
Your Competitors Are Doing It
Most of online business plan advertising strategy and execute it, if you don’t have any plan to grow online business then you are not doing well. SEO is essential key for successful online business. Your rivals are getting higher search results then you are going to lose opportunity of getting more traffic.
Faster Business Growth
Well, other technique except SEO may provide faster results but they are not longer, once you stop advertising, traffic will get low. Therefore you can’t say your business growing, you’re just buying customers online. While SEO results won’t disappear in day, they remain persist to longer time.
SEO Makes Website Outstanding
We are living in a era of Internet, and search engines are great part of it. Whatever your business is, but it should appear in initial results of search. There are lot of advantages of having good website SEO, as engage organic traffic, higher search results, trust, brand value etc.
Higher Ranking in Search Results
Higher Search Ranking is the origin of SEO, and search rank help drive website traffic and heavy traffic is the keyword of online business. According to a survey 60% users prefer to click on first result, 40% click on rest of the results.
Fascinate Online Customers
SEO process for any websites include keywords, and these can be determine after having a good research over business. Latest trends fascinate users and you can have good traffic with such keywords. A good SEO optimized site include all keyword and phrases of particular business.
SEO Results Are Persist
Unlike the digital advertisement SEO results are persist and don’t disappear suddenly if you top paying. Of course you have to do little affords to maintain rank. Around 250 million websites exists on the web and it’s really hard to rank with rivals, SEO is helpful to stand and compete with rivals.
