Difference Between Organic and Paid Search Engine Results

According to Search Engines, there are two type of search engine results: Organic and Paid. Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. The methods for acquiring traffic from these two sources are known as search engine optimization (SEO) and search engine marketing (SEM) respectively. Paid Search is defines as Google displays paid results, or pay-per-click (PPC) ads. This is the section where you pay every time someone clicks on the ad. Ads cost as little as one cent or as much as several hundred dollars for each click.


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What Is Organic Search Results?

Whenever you type a question into Google, or any other search engine, the list of links that appear below the ads are known as “organic results.” Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords.

Difference Between Organic and Paid Search Engine Results

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

For Example, when you search “Hosting” in google their are various Ads on google above on page that are called Paid Search Results and another below of Paid Search are Organic Search results which show on below images.



Organic Search Results



Paid Search Results


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