Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.If you’re wondering how social media can benefit your business, look no further. We’ve outlined key points below.
Benefits of Social Media Marketing for Business
Gain valuable customer insights
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
Improved Search Engine Rankings
Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. When you post their website information with links then the back-links generated. These back-links increase search engine rankings that generate positive results for your business.
Generate higher converting leads
Every Article, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. People use social media platforms to stay connected to their friends, family, and communities. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week.
Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Social media is not just limited to introducing your brand’s products and promotional campaigns. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Customers see these platforms as a service channel where they can communicate directly with the business.
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