Loading time of every web pages is key factor which decide overall success of your business website. The Page Load Time also impact from your conversions, SEO and ranking, bounce rate, and the entire user experience. In this article we will discuss about how your web hosting impact your web page loading speed. Page load speed is also impact in search engine ranking that announced in 2010 by Google. Its meaning if your website is load fast, then your web rank will be higher in search engine results. Every user wants very fast activity to purchase a products & get services.
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Page Load Speed Affect Conversation and Sales
The loading time of web pages or website also affects your conversions and sales. For example, you sell your product by e-commerce site, your website takes much time to load web pages and you loose revenue for reduction in conversations. The user or buyers don’t like lazy websites. The average user has no patience for a page that takes too long to load. From a research if an eCommerce website is making $100,000 per day, a one second page delay could potentially cost you $2.5 millions in lost sale every year.
Time on Site / Average Session Duration
The Average time of website is type of visitor report that provides data on the amount of time. This time period is also called “dwell time”. The user always want to read easily and useful or engaging content that will keep the visitor on your site. If a visitor gets frustrated to much loading time & navigation your site they will most likely leave immediately. Web hosting decides speed of your website.
Affect your Bounce Rate
Bounce Rate is the percentage of single page sessions. Its means which the visitor left your website without interacting with the pages. Here are some typical average bounce rate according to behavior.
- 70-98% Blogs
- 20-40% Retail sites
- 10-30% Service sites
- 70-90% Landing pages
- 40-60% Content websites
- 30-50% Lead generation sites
Low level web hosting also affects your bounce rate of your website. because that type of web hosting can’t easily fetch your website’s database and takes much time to load. then the bounce rate also increases.
How web hosting help to Run a Website
When a users browses through a site and tries to load a page,they are necessarily running programs and accessing files from the web server (a remote computer). If that web server is fast enough, the web page that you are trying to access will also load quickly. The three main tasks that the remote computer has to finish are: execute code, run database queries and serve files.
There are some ways to improve page load speed of your website, such as:
- Using a CDN to cache content closer to the user
- Improving TTFB
- Optimizing images
- Lazy loading content
- Being smart with web fonts
- Optimize CSS code and delivery
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