Today, mobile apps have become the major force driving growth in the E-commerce sector. According to a study conducted, 85% of consumers prefer a mobile app over mobile websites. An app that can work seamlessly on any online platform and can be fully integrated with any E-commerce portal, have become the necessity for small and large online businesses, equally. Mobile apps of your E-commerce website provide that power and ability to be in control of your online business. Consumers prefer surfing via mobile apps rather than website browsing. There are some reasons that explain Why eCommerce Website needs a Mobile App?.
You can also read- 7 Major Benefits of eCommerce Website for Retailers
eCommerce Website and Its Mobile App Necessity
Mobile Apps Offer Better Personalization
Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Since the boom of smartphones and tablets, people are multi-tasking on-the-go, doing a lot of their work away from their desktops because of the ease and convenience offered by mobile devices.
Freedom in Designing
Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
Users Spend More Time on Apps
Mostly User like purchasing by Mobile App and ignore Website. Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites. So, that the main reasons to eCommerce Website needs a Mobile App.
Apps Can Work Faster Than Websites
A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
Making Use of Mobile Device Features
These Mobile Device features can also reduce the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.
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